Press Releases

Spoke introduces Spoke Sales Prospecting for Salesforce.com's AppExchange

On-demand application improves sales productivity with higher quality, more targeted leads

More than 150 on-demand business application listings now available via the Salesforce.com AppExchange

San Francisco, CA - January 17, 2006—Spoke Software, a provider of sales prospecting and lead generation solutions, and salesforce.com (NYSE:CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced Spoke Sales Prospecting for salesforce.com's AppExchange. Built on the AppExchange on-demand platform, Spoke Sales Prospecting for AppExchange is immediately available for test drive and deployment at www.appexchange.com, in conjunction with the Salesforce Winter '06 release.

Spoke Sales Prospecting for AppExchange is designed to help sales people identify prospects, research leads and contact decision makers. By leveraging the power of the Spoke lead network, sales people and marketing professionals can get information and access to nearly 30 million people at more than 500,000 companies—the largest network of its kind. Spoke Sales Prospecting for AppExchange integrates seamlessly with the Salesforce user interface to provide a familiar, intuitive workflow for Salesforce users.

With AppExchange, salesforce.com customers now have access to new applications that bring the benefits of salesforce.com to an entire business, letting them manage and share all of their company information on-demand. Using AppExchange, companies can easily add any number of new on-demand applications to their existing Salesforce deployments, extending their success and making the full power and creativity of the salesforce.com customer, partner and developer community available with just a click.

"Finding and getting in touch with the right prospects is an integral and significant part of our sales cycle. With Spoke's sales prospecting solution, our sales representatives have easy access to more targeted leads," said Steve Brand, vice president of business development at Convoq. "With Spoke Sales Prospecting for AppExchange, our sales team can easily access those leads through our Salesforce application, streamlining and speeding the sales process even further."

"The ability to quickly and easily build target lists and add qualified leads to the sales pipeline will help companies improve close rates significantly," said Adam Gross, director, product marketing, salesforce.com. "Spoke Sales Prospecting for AppExchange will help companies find higher quality, more targeted leads."

"With so many of our customers also using Salesforce, it was a simple decision to make our sales prospecting solution available on AppExchange," said Frank Vaculin, president and CEO at Spoke. "Now users can simply press a button to have Spoke integrated with their Salesforce applications and immediately reap the benefits of the combined solution."

Spoke Sales Prospecting for AppExchange is one of more than 150 application listings created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. Launched today, AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any salesforce.com account. AppExchange can be found at www.salesforce.com/appexchange.

About Spoke Software
Spoke delivers an on-demand sales prospecting and lead generation service for sales and marketing professionals looking to quickly identify prospects and gain access to buyers. Unmatched in scope, Spoke provides information on nearly 30 million people across more than 500,000 companies, giving sales and marketing professionals the visibility and access they need to penetrate target accounts. Based in San Mateo, California, Spoke Software is a privately-held company with investment from US Venture Partners, Sierra Ventures, Partech International and DCM—Doll Capital Management. For more information visit http://www.spoke.com.

About salesforce.com
Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at www.appexchange.com. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of October 31, 2005, salesforce.com manages customer information for approximately 18,700 customers and approximately 351,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

Salesforce.com is a registered trademark of, and AppExchange and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.